Bridal Shop in London

We recommend starting your shopping journey around 10 to 12 months before your wedding day. This gives you plenty of time to explore styles, place your order at our London based bridal shop, and allow for fittings and alterations.

For LoveSpell dresses, the full process, from production to final alterations,- typically takes 6 to 9 months. However, timelines may vary depending on the design of your dress. It’s best to book an appointment where you can speak to one of our expert stylists to find out more about the production process of the specific dress you are interested in.

If you’re on a shorter timeline, we can offer a rush order service, which can deliver a gown in as little as 12 weeks (3 months). Please note that rush orders usually come with an additional fee of around 10 – 15% of the dress price.

Starting early gives you the best selection and ensures a smooth, stress-free experience at our bridal shop.

At our London shop, our bridal appointments are designed to be relaxed, personalised, and focused solely on you and your dream dress. Here’s what to expect when visiting our boutique:

A Warm Welcome & Private Setting

Upon arrival, you’ll be welcomed by your dedicated bridal stylist, who will have already reviewed your preferences written via your client notes. You and your guests will enjoy exclusive use of a private room and fitting room, along with complimentary nibbles and filtered water, champagne, tea or coffee.

Trying On Dresses

Our expert stylists will guide you through a handpicked selection of wedding gowns based on your style, budget, and wedding plans. As you try on dresses, they may also suggest additional options that complement your figure and vision.

Expert Guidance & Measurements
Throughout the appointment, your stylist will ask thoughtful questions to better understand your taste and help you refine your choices. At the end of the session, we’ll take your measurements to recommend the most suitable size for your chosen gown.

Bridal appointments at Love Spell are designed to be stress-free, inspiring, and completely tailored to you – the first step toward finding the dress you’ve always dreamed of.

If you’re considering buying a sample wedding dress from our London based boutique or online store, here are three important things to keep in mind:

1. Dress Size
   Each gown in our bridal shop’s sample sale includes clear sizing information. Be sure to check the listed size on the label to ensure it’s close to your own measurements for the best fit.
2. Dress Condition
   All sample sale dresses are sold in the condition seen in-store. Please note that dry cleaning is not included, so we recommend factoring in any cleaning or minor fixes if needed.
3. Alteration Limitations
   While most dresses can be adjusted slightly, we do not recommend altering a sample dress by more than two sizes down, as this can compromise the original design and fit.

No, there’s still time! If your wedding is fast approaching, we offer a selection of sample wedding dresses available for immediate purchase at our bridal shop in London. These gowns can often be taken home the same day.

For brides needing alterations, we can offer you a rush tailoring service with adjustments typically completed within 3 to 4 weeks, ensuring your dress is perfectly fitted in time for your special day. Please note that rush alterations do incur an additional fee, which can be discussed directly with the seamstress.

Our team is here to help you every step of the way when it comes to finding your beautiful, last-minute gown without the stress. Simply make a booking online via our booking link, and we will quickly get back in touch with you.

To secure your bridal appointment, a booking fee is required. Ready to book? Click here to schedule your visit.

You’re welcome to reschedule your appointment free of charge, as long as changes are made at least 72 hours in advance. If you decide to cancel more than 72 hours before your bridal appointment, your booking fee will be fully refunded.

However, if you cancel or reschedule within 72 hours, or don’t attend your appointment, the booking fee will be non-refundable.

We appreciate your understanding, as this policy allows us to offer a dedicated and personalised experience for every bride visiting our London bridal shop.

To make the most of your visit to Love Spell, we recommend bringing a few essentials to ensure a smooth and comfortable experience:

• Hair tie: Bringing a hair tie will help you to visualise how each dress looks with different hairstyles.
• Nude, seamless underwear: We suggest wearing nude underwear to avoid visible lines under the dresses. Please avoid black or tight-fitting underwear. If you don’t have a suitable bra, most of our dresses come with built-in bra-cups.
• Shoes: We have a curated selection of bridal shoes in various styles and sizes available for you to try during your appointment. However, if you already have a preferential shoe for the day, it may be ideal to bring this with you for the height accuracy, – or a heel of similar height.

Bringing these items will help you feel more comfortable, confident, and ready to find your dream wedding dress.

Each bridal appointment at Love Spell’s bridal shop is scheduled for one hour. During this time, you’ll have the chance to try on at least five wedding dresses.

Please note that we do not have a waiting area available, so we kindly ask that you arrive right on time for your appointment. This helps ensure you can enjoy the full hour without interruption.

We’re excited to welcome you into your private fitting space and help you find ‘the one!’

You’re very welcome to bring guests along to share the experience! We kindly ask that you limit your party to two or three guests due to space constraints.

To ensure a calm and focused environment, we kindly request that you do not bring toddlers or pets. While we adore little ones and furry friends, our boutique is designed to provide a serene and distraction-free setting for you to find your dream wedding dress in London.

Thank you for your understanding – we look forward to welcoming you and your guests soon!

Yes, absolutely! Using our broadband, you can connect with your friends / family via your preferred video-call platform. This way you can share the excitement of choosing your wedding dress with friends and family who can’t attend our London showroom.

Absolutely! Many brides actually prefer shopping solo, as it allows them to fully focus on their style preferences. Whether you come alone or with guests, our London bridal consultants provide expert support throughout your dress journey.

Whether you decide to bring guests or come solo, our experienced bridal consultants at our London Showroom are here to support and guide you every step of the way. We’re dedicated to helping you find a dress that makes you feel truly confident and radiant on your special day.

Our collection of new wedding dresses typically ranges from £1,500 to around £3,000, depending on the design, fabric, and intricate details of each gown. Click here to browse the range.

For brides seeking exceptional value, we also offer a selection of sample sale wedding dresses starting from £800. These stunning gowns come from previous collections and have been used as samples in our boutique, providing high quality at a more accessible price point.

At Love Spell, we believe every bride deserves to feel beautiful on her wedding day, no matter the budget. That’s why we offer a variety of styles and price options to suit different needs and preferences.

If you’d like to try on up to two dresses again from your initial appointment, we’re happy to arrange a second fitting for you. Please note that a fee still applies for this follow-up appointment.

However, if you decide to purchase your wedding dress from Love Spell Bridal, we will refund the second appointment fee as a thank you for choosing your dress with us.

Our top priority is to support you in feeling confident and comfortable with your final decision, and we’re happy to help with your specific needs when it comes to finding your dream bridal gown.

Absolutely! We currently provide a professional in-house bridal alteration service with a standard turnaround time of 8 to 10 weeks to ensure your wedding dress fits perfectly.

If you need your gown altered more quickly, we also offer a rush service with a 4 week turnaround upon request. To learn more about our alteration services, please contact us using our contact form and we can provide all the relevant information upon request.

Yes, it can be possible to let out a wedding dress, but it all depends on the individual gown and how much seam allowance is available. Some dresses, for example, are designed with extra fabric in the seams to allow for adjustments, while others may have little to no room for letting out the fabric.

If you’re considering a specific gown from our collection, we recommend speaking with our team during your appointment. We’ll assess whether the dress can be let out and by how much, ensuring the fit remains flattering and true to the design before you commit to the dress.

Yes, wedding dresses can typically be taken in to achieve a better fit. It’s common to alter a gown by 1 or 2 sizes smaller, but for larger adjustments, it’s best to consult our professional seamstress who can guide you through the options.

Keep in mind that altering a dress too much can affect its overall shape and design, so expert advice is essential. During your appointment, our stylists can take photos of you wearing the dress with pins or clips, showing the desired fit that you are aiming to achieve. It’s highly recommended to do this, as this will help to guide our seamstress in planning the best alterations.

We say, why not?

Adding a bustle to your wedding dress is both a practical and elegant option, especially if your gown has a train. A bustle allows you to lift and secure the train after the ceremony and photos, making it easier to move, dance, and enjoy your reception without tripping or dragging fabric!

There are many different types of bustles to choose from, and the style you want can be customised to suit the design of your gown. When done professionally, a bustle can enhance the dress’s silhouette and maintain its overall beauty throughout the day.

Our team at Love Spell Bridal can guide you through the best bustle options for your specific dress during your fitting or alterations appointment.

Yes, you can! The safest way to travel with your wedding dress is to use a cabin-size approved dress box, allowing you to bring it as carry-on luggage. By carefully folding and packing your gown, you can store it securely under your seat or in the overhead compartment during your flight.

This method is often much safer than checking your dress into the hold, as it reduces the risk of damage, delays, or loss while travelling. If you’re planning a destination wedding, our team can advise you on the best way to pack your dress to keep it looking perfect upon arrival.

We kindly ask you to please note that we do not offer returns, refunds, or exchanges on any purchases. In addition, deposits made on new wedding dress orders are non-refundable.

Each gown in our showroom is made-to-order, or sold as a sample, so we encourage you to take your time during your appointment to ensure you feel confident in your choice. Rest assured, our team is here to support and guide you through every step of the decision-making process and ensure you have the best experience possible here at Love Spell.